TRANSCULTURAL DESIGN

RESEARCH
Transcultural design tremendously relies on researching. Having an accurate perspective on a matter allows the designer to form a relevant solution. Whereas it is done by desk research or directly on the field, it is crucial for one to pursue the course of a project accordingly. You need to talk and share with the users if you want to serve them well.

STRATEGY 
Strategy is essential to a project which is going to have impact. Every choice needs to be well-thought and calculated, in regards to the previous findings. In order to create something that solves an issue, helps a situation, or that resembles the people it aims to touch. To isolate and iterate is the key of a project that has a strong basis and that builds a strategy which will be relevant and significant.

PROTOTYPING 
The process of prototyping is imperative for the good functionment of a project, with the intention to ensure that the solution is pertinent to the target. The users will help localize weaknesses and strenghten qualities of the designer's proposition.

APPITOok
DSC_0297

ART DIRECTION

CONCEPTION
Curiosity led me to acquire the creativity I hold nowadays. To give strength to diverse propositions, many will be trials, failed tests. Hardwork and ingenuity will be at the forefront of my work. The conception of a campaign, strategy or an event is cut up into several steps including methodology, observation and creativity.

DIRECTION
For the sake of strategizing, you will need a direction.
A vision that will transport the topic beyond its limits. Having an axis in always a priority if you want your project to go well. To conduct a plan to its full advantage, you will need a story. Storytelling is primordial to any productions of direction. We need to pass on emotions through what we promote. A nice story told the right manner goes a long way.

BRANDING
If you are here, I presume you know the importance a logo has for a brand. But branding is so much more than that. Branding is about community, about creating a wholesome and attractive identity that will speak to a brand's audience/people/world. A brand or a product is not defined only by its logo. It is as much established by tangible effects, but also by its values and positions. 


 

 

Contact

 

┬ę Eva Dantec 2020
Graphic designer

75018, Paris 
IDF, France
Phone: +33648221481
Email: eva.dantec@gmail.com
Instagram: @evadantec´╗┐

Back to top Arrow